The metric
What is Revenue Per View (RPV)?
Revenue Per View is the total sales earned per click — every shopper who clicks through and views your product — the metric that catches budget leaks ACoS can't see and surfaces the campaigns quietly carrying your account. Here's how ForageHive uses it.
The definition
Revenue Per View (RPV) = total sales ÷ clicks. A view is a click — a shopper who clicks your ad and views the product. Where ACoS measures cost against ad-attributed sales, RPV measures the total store revenue you earn for every click you paid for.
Why ACoS misses it
A campaign that draws clicks but no sales has no ACoS to report, yet it still spends budget on every click. ACoS reads blank; RPV reads zero and flags the leak on day one. Two campaigns with identical ACoS can have wildly different RPV — one quietly scaling your account, the other quietly draining it.
How ForageHive uses RPV
ForageHive computes RPV for every campaign and keyword and compares it to fleet-calibrated thresholds — loss limits set against the Hive's anonymized data for sellers in your category, not guesses. High RPV with a healthy ACoS is the scale signal; near-zero RPV is the cut signal, surfaced long before ACoS would ever show it.
Common questions
Is RPV better than ACoS?
They answer different questions. ACoS is an accounting ratio; RPV exposes wasted attention and hidden winners. ForageHive optimizes both — RPV simply catches what ACoS structurally cannot.
How is RPV calculated?
RPV = total sales ÷ clicks over a period — a view is a click. ForageHive computes it automatically from your Amazon sales and Advertising data.
See it work on your account.
ForageHive turns these signals into approval-first recommendations that cite your own data.