The whole-business number
What is TACoS (Total Advertising Cost of Sales)?
TACoS measures ad spend against total revenue — not just ad-attributed sales — so you can see whether advertising is growing the entire business or just shifting attribution. Here's how ForageHive computes true TACoS.
The definition
TACoS (Total Advertising Cost of Sales) is ad spend divided by total revenue — organic and ad-driven combined. Unlike ACoS, which only sees the sales Amazon attributes to an ad, TACoS shows advertising's footprint across the whole business.
Why it's the truer number
A falling TACoS while revenue grows means ads are lifting organic rank and the brand is compounding. A rising TACoS means ads are carrying sales that aren't sticking. ACoS alone can look healthy while TACoS quietly tells the real story.
How ForageHive computes true TACoS
ForageHive pulls total-sales data from Amazon's SP-API — not just ad-attributed sales — to compute true TACoS, then places your account in a spend zone that decides whether it's safe to scale, optimize, or hold and fix conversion first.
Common questions
What is a good TACoS?
It depends on stage and category — a launch runs higher by design, a mature catalog lower. What matters is the trend: a falling TACoS with rising revenue is the healthy signal.
How is TACoS different from ACoS?
ACoS = ad spend ÷ ad-attributed sales. TACoS = ad spend ÷ total revenue. ACoS judges a single campaign; TACoS judges advertising's effect on the whole business.
See it work on your account.
ForageHive turns these signals into approval-first recommendations that cite your own data.